Tag archive: Q495

Engagements, Strategy

Smartphone app pricing and market launch strategy assessment

A European cable TV, broadband and fixed telephony operator was investigating the roll out of a smartphone app combined with a complete overhaul of its telephony pricing schemes. The fixed telephony market was in general losing both revenues and profitability in the wake of fixed to mobile substitution, increasingly inactive subscribers and dropping price points […]
Read more

Published December 31, 2012 in .