Your next BMV will come from an app store…

The media frenzy over mobile applications continues. Consumer brands launch applications. Mobile OS providers scramble to position their platforms as attractive for an applications business. Operators try to open application stores. Are applications THE killer-app??

This white paper charts different application store efforts and cautions operators to consider the relative merits of focusing on applications. We also believe there are lessons to learn from earlier operator content efforts.

Your next BMV will come from an app store.. (pdf)
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User Data Management - A key to digital service profitability

Today, interactivity and communication has become the name of the game, driven by web companies that have improved the relevance and user-friendliness of digital consumer services. User Data Management (UDM) is a key enabler for such innovation and is an umbrella term describing the creation, storage, processing and delivery of digital user data such as [...]
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