Time to Top-Up the Prepaid User Experience
How an effective top-up strategy can improve operator performance metrics and accelerate mobile payments
Facing flattening growth in prepaid revenue, many European operators see the need to cut costs, find new revenue sources and increase subscriber loyalty. This white paper presents the results of a Northstream study on the Western European prepaid market, with a focus on prepaid top-up and how different approaches impact operator performance metrics.
Prepaid_Whitepaper_Jun_2009 (pdf)