The next step for Location Based Services

So far Location Based Services (LBS) have not been the success many hoped for. In this white paper we argue that the foremost reasons for the slow up take are that the services offered today is simply to slow and complicated to use. We do believe in integration of LBS in many other services, but it will take some time before this is done in a way that is really appealing to end users. Already now, it is possible to introduce appealing services within certain areas. One such area is child tracking and alert or tracking and alert services for the elderly. However, a successful service will require some vertical integration, dedicated devices and end-to-end management of the service. Such a service could be delivered by existing operators, but could it be that the first ones to make it happen are the dedicated service providers?

The next step for Location Based Services (pdf)
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