Succeeding with mobile enterprise services

In the recent months we have seen the launch, by some operators, of new voice services for the enterprise segment such as Push-to-Talk, wireless VPN and wireless PBX. While the enterprise non-voice market is currently still dominated by text messaging and data access, more advanced services like e-mail and vertical applications are slowly gaining momentum. Evidently, business users are a major source of revenues for mobile operators and most mobile operators today see the opportunities and are already offering a set of advanced enterprise services. The strategies for offering such services, as well as breadth, depth and structure of such offerings, vary dramatically between different operators. All in all, when it comes to capturing the opportunities of advanced mobile services to enterprise users, Northstream believes that operators could do better.