Intensifying competition ensures continued mobile revenue growth

Recently, Swedish mobile tariffs dropped by a startling 40 percent, a move initiated by a new entrant and quickly followed by the second largest mobile operator. While increasing competition is often seen negatively by mobile operators, Northstream white paper – Growing the mobile voice market – shows that market competition is a key driving force for continuous growth of mobile revenues. When correctly addressed, highly penetrated markets with sound competition experience a continuous growth in consumption of mobile voice and data services. Lower retail prices and innovative services can open up new market opportunities transforming mobile voice from a complementary service for fixed voice telephony to a substituting one.