Delivering profitable mobile broadband

In many developed markets, mobile broadband experienced continued strong growth in 2008 and competes with SMS for the best selling service after voice. However, traffic and resulting costs are becoming so high that operators need to take action in order to manage profitability. The rules known from the mobile voice business no longer work: Broadband ARPU does not scale with traffic, competition comes from multiple sides, and new types of devices are needed in order to satisfy user needs. Operators are facing usage patterns where a small share of subscribers creates a large share of traffic, leading to revenue shortfalls and network quality issues. Action is needed in various areas such as network efficiency, staff, business processes and support systems.

Delivering profitable mobile broadband (pdf)
Next read

UMA catalyses convergence revenue battle for mobile operators

Fixed Mobile Convergence (FMC) has been a conference and presentation fixture in various forms for many years, but little has so far materialized. Now, the convergence winds of change are fast approaching storm force, whipped up not least by the strong advances of Voice over IP on the one hand and the fixed-mobile substitution trend [...]
Read more