Analytics beyond the hype: CSPs achieve tangible benefits
This Northstream white paper examines the opportunities for communications service providers (CSPs) to improve all areas of their business through the applications of data analytics. With ongoing expansion of data sources, data types and data volumes, CSPs are facing the opportunities and challenges of big data. Big data is a buzz term used loosely to describe everything from the world’s largest data sets to the call records of a modestly sized CSP. There is hype surrounding big data, but it is also important to acknowledge that CSPs are achieving quantifiable improvements through analysis of subscriber, network and third party data. Data analytics is used to optimize operational efficiency, customer experience and financial performance.
In this paper, we explain how data analytics works in the context of the CSP and why some of the new applications are so critical to performance. We illustrate the structure of data analytics solutions and provide numerous application examples within a framework spanning the telecom business. Finally, we explore through case studies some implementations of data analytics that have already improved the performance of a diverse set of CSPs.Northstream-White-paper-Analytics-beyond-the-hype (pdf)