The Times Of India – Ericsson needs new strategy to grow outside traditional base: Analysts
Telecoms gear maker Ericsson’s goal of rapid sales growth to firms outside its traditional customer base will require a mix of direct sales and, eventually, partners to help winning new clients, the company and analysts said.
“Successful establishment of channel partners is key for Ericsson if it will reach out to many enterprises,” said Bengt Nordstrom, head of telecom consultancy Northstream.
