The Times Of India – Ericsson needs new strategy to grow outside traditional base: Analysts

Telecoms gear maker Ericsson’s goal of rapid sales growth to firms outside its traditional customer base will require a mix of direct sales and, eventually, partners to help winning new clients, the company and analysts said.

“Successful establishment of channel partners is key for Ericsson if it will reach out to many enterprises,” said Bengt Nordstrom, head of telecom consultancy Northstream.

Read full article

Next read

Total Telecom - Upbeat European telco results still carry a healthy warning

“It’s quite a good illustration for the industry when we are happy when things don’t get any worse,” notes Bengt Nordström, CEO of Swedish telco consultancy Northstream. “In Europe, the economy is not that strong – the threat of Greece leaving varies from week to week – and if that happens it will destabilise the [...]
Read more