Telecompaper – LTE subscriber share to hit 50% in European markets
LTE will reach 50 percent subscriber penetration in multiple European markets in 2014, according to Northstream. Operators’ revenue from media consumption will enjoy its peak year. However, in the long term, they will lose out as consumers select different, platform independent, online media providers, over being tied to a fixed set of pre-defined content packages, for their content demands. Northstream expects NFC to become a relevant mobile technology for consumers in 2014. However, this will be driven forward by retailers offering mobile loyalty cards.