Market Intelligence – Original content key to Netflix growth in Europe
In producing more local content, Netflix is following the playbook of Europe’s local studios who have scaled back their acquisition of international content in order to focus their efforts on producing local language content, according to Per Stenström, director at telecom consultancy firm Northstream.
“The core will still be English-based content … but it is a way for them to be more attractive as they go into these markets where the local language plays a major role,” he said.
This would avoid the market being “overrun” by translations of “one-size-fits-all” Hollywood scripts, Stenström added.
