NDTV Gadgets – Ericsson to Grow Outside Traditional Base With Direct Sales, Partners

Ericsson sells its new product lines directly to companies such as Volvo Cars, and says it values the relationship this enables, which helps it determine what works and what doesn’t in the initial phase of developing a new market.

But to get bigger volumes, industry analysts expect the firm to sign deals with external companies that sell its products.

“Successful establishment of channel partners is key for Ericsson if it will reach out to many enterprises,” said Bengt Nordstrom, head of telecom consultancy Northstream.

Read full article

Next read

Mobile Europe June/July - Filling in the gaps of national coverage

Bengt Nordström, CEO of telecoms consultancy Northstream agrees, pointing out that from the early days of 3G right up to more recent LTE roll-outs, the Swedish government has chosen no to host nationwide spectrum auctions. Instead, it allocated spectrum licenses to operators who committed to build networks that would provide the most geographical coverage. The [...]
Read more