Mobile World Live – Smarter OTT collaboration can boost operator profits in Europe by €2B – study

Operators in Western Europe could rake in €2.2 billion gross profit over the next three years if they take a platform approach towards collaboration with OTT players, according to a new study carried out by Northstream, a consultancy.

“It’s very difficult for collaboration and bundling to have any top-line effect for operators if OTT partnerships are manually integrated and handled on a case-by-case basis,” said Landry Ndikumasabo, a Northstream manager. “A platform is more nimble and flexible, carrying only marginal cost for additional partners. Operators can offer a wider range of services and generate more revenue.”

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Total Telecom - European telcos could see €2bn profit hike from OTT collaboration

Telcos are increasingly working with OTT players but partnerships tend to be manually built and managed, explained Landry Ndikumasabo a manager at Swedish consultancy firm Northstream. By deploying collaboration platforms operators can open up APIs and provide access to back office functions to OTT partners. This means a deeper level of collaboration in a more [...]
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