Mobile World Live – Smarter OTT collaboration can boost operator profits in Europe by €2B – study
Operators in Western Europe could rake in €2.2 billion gross profit over the next three years if they take a platform approach towards collaboration with OTT players, according to a new study carried out by Northstream, a consultancy.
“It’s very difficult for collaboration and bundling to have any top-line effect for operators if OTT partnerships are manually integrated and handled on a case-by-case basis,” said Landry Ndikumasabo, a Northstream manager. “A platform is more nimble and flexible, carrying only marginal cost for additional partners. Operators can offer a wider range of services and generate more revenue.”