Light Reading – Dutch Telcos Take Lead on OTT Transformation
These OTT moves by operators are partly a response to the overwhelming popularity of classic OTT services in the Dutch market, where consumers quickly spotted an arbitrage opportunity in using web rather than traditional telco offerings. “Dutch operators had very affordable rates for data when it began to take off, but they kept their pricing for voice and text,” says Bengt Nordström, the CEO of consultancy and analysis firm Northstream . “That created an incentive for consumers to move to new data plans.”