Study of Western European prepaid market

Northstream supported a payment solutions provider to increase its understanding of the European market and upcoming needs, for the purpose of adapting and optimising its payment solutions portfolio and sales approach to regional requirements, including for example refined marketing material and sales messages.  In the process, Northstream engaged in discussions on market trends and challenges with representatives of leading mobile operators and complemented the analysis with other types of primary and secondary research, leading to a comprehensive understanding and insight in mobile payment trends and developments.