Development of business case model for multimedia services
Northstream was engaged to develop attractive and suitable business models for multimedia type of services, and to provide the client with suitable marketing material that can be used in sales discussions with business partners, both customers and 3rd party suppliers. The operator business model analysis was based on the service value from both an end user and the operator perspective. To adequately model the operator’s cost side, an assessment of the supplier value aspects was also taken into account. Furthermore, a key objective was to identify and exemplify the strategic importance of deploying services to position operators in the competitive future multimedia society.