Assessment of option to add mobile component for multi-play cable operator
A European cable TV, broadband and telephony operator wanted to explore the possibility to expand its portfolio to also include a mobile offering. The company operates in a market where multi-play is omnipresent but not necessarily viewed as a critical component for competitiveness. Northstream was asked to investigate and assess alternative mobile service offering scenarios, their respective fit with the existing product portfolio and the potential effect it would have on the operator’s overall market position, subscriber base, churn rate and financials.
The emphasis was on two scenarios; a virtual network scenario and a spectrum/infrastructure scenario.
Northstream analysed, modelled and assessed multiple mobile service offerings, both quantitatively and qualitatively, and developed recommendations on the strategic options available to the operator and the importance of adding a mobile component to their service portfolio. Material was developed to support the client interaction with stakeholders such as corporate board and potential host operators for a virtual network. In addition, Northstream valued different options and scenarios to support subsequent participation in a spectrum auction.