Trend scouting and analysis of hot beds
Silicon Valley is generally regarded as the most innovative region in the world in regards to technology and Internet services. At the same time, the Valley has extremely high competition among investors to find and secure potentially successful startup companies. The client, a global telecom operator, asked Northstream to analyze various regions in Europe to identify potential innovation hubs comparable to Silicon Valley. Northstream analyzed venture capital flows, previous success cases and additional significant innovation parameters. In addition Northstream provided insight on consumer technology trends that may become hot for venture capital. The result served as key input to the client’s planning process for subsequent in-depth scouting for innovative technology concepts and companies.