Customer relationship improvement advisory to network equipment supplier
A market-leading network equipment supplier experienced challenges in its customer relationships partly caused by increased competitor presence. Northstream was asked to provide external input and analysis of how to improve customer engagement. Based on its multi-national experience of operators large and small, as well as selected interviews, Northstream recommended measures and priorities for the supplier.
Additionally, Northstream addressed the key market communications messages used in customer engagement and suggested revisions based on interests and priorities of operators.