Competitive SWOT analysis of product portfolio strategy

Northstream’s client desired an external view on how its customers perceive differences across a number of product categories. The purpose was to identify strengths, weaknesses and major deviations compared to the competition. Northstream applied a competitive positioning analysis framework reviewing the product portfolio from a number of defined dimensions, including technology, pricing models and sales & marketing approach, resulting in an “outside-in” assessment of the competitive position.