Alignment of internal, sales and investor communications for network systems vendor
A network system vendor was having trouble relating the value of their products to the concerns of potential fixed and mobile network operator customers. They needed to know what these communication service providers considered the long term drivers of growth in their businesses. Northstream experts analysed broad industry trends to find universal themes that resonated with a wide range of CSPs. The themes were developed into building blocks, to be used to relate the clients portfolio of services with the current and future growth strategies of CSPs. Northstream then advised the client on how their key marketing messages could be structured around these building blocks to ensure consistently aligned communications internally, in the sales process and in investor relations.