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Time to Top-Up the Prepaid User Experience
How an effective top-up strategy can improve operator performance metrics and accelerate mobile payments
Facing flattening growth in prepaid revenue, many European operators see the need to cut costs, find new revenue sources and increase subscriber loyalty. This white paper presents the results of a Northstream study on the Western European prepaid market, with a focus on prepaid top-up and how different approaches impact operator performance metrics. 
21 Jun 2009 | Northstream
Taking the temperature on green telecom
Environmentally related messages are nowadays frequent in equipment vendors’ marketing messages. Increasingly, one also meets industry representatives with titles such as “Director Environmental Affaires” and “Head of Climate Change”. Additionally, the latest Mobile World Congress in Barcelona reflected this increasing environmental focus where sustainability was one of the keywords. But how much long-term substance can be found in environmental activities and how much is merely trendy marketing?
16 Jun 2009 | Northstream
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