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Your next BMV will come from an app store...
The media frenzy over mobile applications continues. Consumer brands launch applications. Mobile OS providers scramble to position their platforms as attractive for an applications business. Operators try to open application stores. Are applications THE killer-app??
This white paper charts different application store efforts and cautions operators to consider the relative merits of focusing on applications. We also believe there are lessons to learn from earlier operator content efforts. 
18 Jan 2010 | Northstream
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