Smartphones 2010: Time for Operators to Take an End-to- End View

Smartphones have developed into one of the most lucrative segments of the mobile industry. Shipments have increased dramatically, and so has the number of vendors, OS and applications. Operators can benefit from this development, but also need to understand the risks. Northstream recommends operators addressing the potential of smartphones in an end-to-end approach, embracing four key operator assets: Network capabilities, user data management, service & tariff strategy, and device portfolio.