Software platforms for mobile devices

The market for mobile software platforms experienced major changes in 2008, driven by the iPhone 3G launch, Symbian’s transformation and the market entry of Android. A growing number of operating systems are battling for market share and attention from the endorsement ecosystem and end users. This happens in a growing market – but industry players too easily defocus their attention from the business opportunities brought in emerging markets, where entry-level and low-end phones dominate, and growth rates of mobile internet usage are highest. Device vendors, software providers and network operators can exploit this potential through market-specific partnerships, creating profitable services even on less sophisticated devices. Strategies differ, and question is whether there can be a single winning formula?

Software platforms for mobile devices (pdf)
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Delivering profitable mobile broadband

In many developed markets, mobile broadband experienced continued strong growth in 2008 and competes with SMS for the best selling service after voice. However, traffic and resulting costs are becoming so high that operators need to take action in order to manage profitability. The rules known from the mobile voice business no longer work: Broadband [...]
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