Market Intelligence – Original content key to Netflix growth in Europe

In producing more local content, Netflix is following the playbook of Europe’s local studios who have scaled back their acquisition of international content in order to focus their efforts on producing local language content, according to Per Stenström, director at telecom consultancy firm Northstream.

“The core will still be English-based content … but it is a way for them to be more attractive as they go into these markets where the local language plays a major role,” he said.

This would avoid the market being “overrun” by translations of “one-size-fits-all” Hollywood scripts, Stenström added.

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Market Intelligence - European operators' original content ambitions face hurdles

Last month, Germany’s Deutsche Telekom AG ordered its first original series, called “Germanized,” for its streaming platform EntertainTV, while Movistar Plus, the pay TV arm of Spanish telco giant Telefónica SA, plans to spend €100 million on as many as 10 series each year. Meanwhile, French carrier Orange SA will spend about €100 million on developing its own series during [...]
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