We will rock you – no more

Two weeks ago something that has been rumored for the last 6 months got confirmed. Nokia will not exhibit at the Mobile World Congress in Barcelona. Chew on that. The flagship company of mobility for the last 20 years will not exhibit at the flagship event of the mobile industry. Both Nokia and GSMA play down this news, “We absolutely will be at Mobile World Congress in 2010 however we will not have a Nokia stand at the event” says Nokia, “Nokia will not exhibit at next year’s Mobile World Congress. However Nokia remains committed to Mobile World Congress and to the GSMA”, says GSMA.

We believe such a mobile industry eco-system disruption is significant. What does it really signal? That in today’s competitive handset market the cost for exhibiting at the biggest event is too high, even for its biggest player? That GSMA’s prices are more a reflection of the profitability levels of the industry in the past. Maybe a little bit of both? As a result anyway, the 2 most important players in the device industry, Nokia and Apple, are not exhibiting at MWC. Now to the real reason for writing this post. Nokia, apart from being the biggest handset vendor, has always thrown the best party’s at MWC. Best entertainment, second to none. Even Ericsson people try to get tickets. So what should we do instead? Maybe go back to the hotel room and zap through Spanish TV channels, it will not be the same.

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