Telecom and IoT market trend analysis for 2018 – 2022
Northstream’s client is a provider of services in network planning, build-out and maintenance for both mobile and fixed networks, as well as of services in areas beyond telecom. As part of the client’s strategic planning process, Northstream was engaged to provide analysis on market trends that will shape the telecom and IoT/M2M markets in Northern Europe in the period 2018-2022, as well as how the identified trends will impact the client’s market position.
Northstream conducted interviews with the management team of each of the operating countries in order to gain high-level understanding of the client’s business today. In the next phase of the project, we conducted internal Northstream workshops to discuss a long list of future market trends and formulate hypotheses for each trend. Subsequently, we rated all trends with respect to their impact and probability to occur and shortlisted the trends that are most relevant – will have medium to high impact on the client’s business and are most likely to occur. Northstream conducted secondary research and interviews as needed to gather further data to verify/ falsify/ refine the hypothesis for each trend.
As a result of the study, Northstream identified a set of trends within telecom that will impact the client’s business (related to technology, industry, operators etc.) as well as assessed a number of verticals within IoT/M2M to identify which ones will present potential opportunity for the type of competence and services offered by the client. The findings were presented to the client’s management and Board.