New market entry strategy for a digital application

A client developed an innovative social application and considered launching the app in a foreign market. Northstream supported the client with new market entry strategy in the target market.
The deliveries consist of: 1) competitor analysis with landscape mapping, cluster analysis and individual competitor profiling, 2) relevant customer groups for market entry, and 3) proposal for best geographic area for market entry. The analysis is based on desktop research and mystery shopping in the target market as well as insights obtained from interviews conducted with key targeted customer groups in order to get first-hand insights.