Market expansion strategy for edge AI startup
Northstream’s client is an AI firm focused on developing in-device AI capabilities for a range of applications, leveraging AI on the edge to limit dependency on connectivity. The client engaged Northstream to assist them in developing a market expansion strategy, and to recommend solutions for a scalability challenge which was limiting production capabilities.
Northstream analysed the client’s solution and existing production process, and the AI industry and ecosystem, in order to provide recommendations for market expansion and to solve the scalability challenge. Northstream’s recommendations for future development included three types of partnerships with other players in the ecosystem, classified based on the operational complexity of implementing each partnership and the estimated benefits they would bring to the client.