Engagements, Strategy

Competitive SWOT analysis of product portfolio strategy

Northstream’s client desired an external view on how its customers perceive differences across a number of product categories. The purpose was to identify strengths, weaknesses and major deviations compared to the competition. Northstream applied a competitive positioning analysis framework reviewing the product portfolio from a number of defined dimensions, including technology, pricing models and sales […]
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Published January 1, 2008.