Engagements, Strategy

HSPA market analysis including consumer opinion survey

In a series of studies, Northstream combined state-of-the art collection technologies of end-user opinions with top-down market trends analysis to evaluate the development of the global HSPA market. The studies included an analysis of the role of HSPA handsets and the specific consumer use cases for such devices and how well these use cases are […]
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Published January 1, 2008.


Engagements, Strategy

Competitive SWOT analysis of product portfolio strategy

Northstream’s client desired an external view on how its customers perceive differences across a number of product categories. The purpose was to identify strengths, weaknesses and major deviations compared to the competition. Northstream applied a competitive positioning analysis framework reviewing the product portfolio from a number of defined dimensions, including technology, pricing models and sales […]
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Published January 1, 2008.